Long Tail Marketing for Small Business

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Long Tail Marketing for Small Business

An Interview With Chris Anderson Explains

The Importance of a Niche Website

"The Long Tail" is one of the most important marketing books for small business that has been published to date.

Chris Anderson the author of is also the executive editor of The Wired Magazine

"The Long Tail" is instrumental in helping marketers understand the fundementals of the future of small business and e-business in particular

Chris Anderson provides an excellent description of the impact of the industrial business era representing a small number of mass-produced-and-sold products, the "head of the long tail" and the shift towards the digital era

The Long Tail: Why the Future of Business is Selling Less of More

Mr. Anderson describes how the digital era turns the tables on traditional thinking about supply and demand and why we are moving into the long tail of the curve. This is the world of infinite niches.

Chris Anderson's book provides a superb understanding on the concept of niche websites and how we can capitalize on this more current shift

In his book he details the three basic principles that you must understand to master and capitalize on ...

#1) In the past the production of hardware and software made products available to the public world wide

Software creation provided people the ability to share their knowledge in the form of websites and blogs resulting in the birth of the concept of niche websites and marketing

#2) The Internet Aggregators.... Aggregators pull "products" together, one offer all in one spot.

For instance Google AdSense pulls publishers (Affiliates etc) together, on offers to advertisers -- in this case, the product is the website.

Advertisers can filter through Google's aggregation of publishers and place ads across a wide variety of sites related to what they want to sell.

#3) Filtering Software connects the supply and demand for these products which enables consumers to find products that have been produced and then aggregated through niche products and their websites

If you do a Google search to find web sites about products you will notice the ads on those websites are similar

Further if you were to click on one of those ads your interest in the advertisement earns income for both Google and the site-publisher.

The use of Chris Anderson's basic concepts allows the niche website owners to reach niche audiences easily

This combined with free storage and near-free distribution, opens a world of opportunity.

In the words of the author...

Long Tail marketing allows the consumers to quickly locate an ever increasing number of "nichier" products

Today's small business thrives in the long tail easily providing thousands of people worldwide who have interest in your niche offer.

Large companies require millions of interested consumers in order to be profitable and therefore the reasoning for using Chris Anderson's concept for small business

Chris Anderson makes an accurate description of how small business
is fragmenting into near-infinite niches with the niches having further niches...

Yes, each niche has its own long tail... a "mini-tail," the author calls this, "each of which is its own little world." This has major implications for your small business.

The Long Tail book clearly puts emphasis on how the concept of the long tail continues to support and encourage the basic laws of sound business practices and ethics

It further points out how poor business practices will impact with the Long Tail Driver (#3) filtering your small business out... fast.

The first principle allows companies to easily create more new products but in today's times that simply is not adequate ... products must be of high quality to ensure survival and profitability

From there the aggregators provide a "trail" to your niche website and niche products

As an aggregator your niche website is found through thousands of keyword search terms. These search terms are your long tail and how you will own your business in powerful new ways.

In order to implement these sound practices one first needs to develop a small business website that is a niche website utilizing all three of the "Long Tail Drivers" to succeed online...

Site Build It! and Long Tail Marketing For Small Business

I always recommend Site Build It! to my clients when they need a small business website.

Through Site Build it they learn how to build a niche website that will deliver quality and original content that Google Search will recognize, and also to learn how to generate large amounts of targeted free traffic which can be monetized in many other ways.

For the busy small business owner Site Build It! offers website specialists for small business who will build a niche website for your business at a reasonable rate.

The Site Build It! no risk offer is fully guaranteed for small business success allowing me to refer with confidence

Site Build It! small business niche websites all have a long tail, one the owners can easily mine and monetize... " curves within curves within curves," as Mr. Anderson says in The Long Tail. "The Long Tail is made of many mini-tails, each of which is its own little world."

Your Site Build It! website aggregates its own long tail of visitors, from those seeking basic information and providing your small business with a strong advantage when it comes to competing in the "long tail within"...

There lies a long tail within the long tail.

The interview with Chris Anderson elaborates upon key areas in The Long Tail that are important to small businesses of all kinds...

Small businesses with niche websites have both a long tail "aggregator" and are also in someone elses long tail as an "aggregatee"

The top 20 keywords vs the other thousands is the long tail that will find a high-value content site. Your free traffic and money lie in the long tail and not solely in the "SEO'd" words of the top 20 keywords

In my opinion it is therefore imperative for webmasters or small business owners to have a full understanding their client's needs in creating your own or client's keyword long tail.

When you build a niche website your personal knowledge and voice can market to your niche website more effectively than big companies are able to do.

Listen to this rare opportunity (35 minutes) as one of the most important e-business thinkers today expounds upon the future of small business and how you can position yourself, not merely to meet what is coming, but to defeat multi-nationals by mastering your particular niche.

If you prefer to read, here is the written transcript of the interview.

During this half-hour conversation, Mr. Anderson states...

    * Every one of us -- no matter how mainstream we might think we are -- actually goes super-niche in some part of our lives... we let our enthusiasm take us deep. And...

    * You can find everything in the long tail.

Combine those thoughts to understand the opportunities of your niche business.

A few of "everyone" are interested in you. Understand Long Tail Marketing to understand how to turn that into a passion-driven, niche-fueled small business.

Understand that The Top 10 searches at Google account for only a small minority of its searches. And half of their 200,000,000 searches per day are unique. That means that more than half of your traffic is unique...

Out of that massive long tail of search, the "tail within a tail" will find you. And once you aggregate your own stream of mini-long tail visitors who connect with you in more ways than one, you are ready to use Driver #3 to monetize.

Build a long-term, passion-driven business with equity online. Become a Long Tail winner. Don't merely "be aggregated"...

Aggregate your own Long Tail of customers with a Site Build It niche website for your small business

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