A Successful Entrepreneur Web Marketing Strategy

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A Successful Entrepreneur Web Marketing Strategy

A successful entrepreneur will incorporate A/B testing for ad copy into their web marketing strategy.

A/B testing, split testing, or bucket testing is a method of marketing testing employed by successful entrepreneurs, where a baseline control sample for ad copy is compared to a variety of single-variable test samples in order to improve response rates. A/B testing is a major part of their web marketing strategy.

A classic direct mail technique, this method has been recently adopted by successful entrepreneurs and used within the interactive space to test tactics such as banner ads, emails and landing pages.
Significant improvements can be seen through testing elements like copy text, layouts, images and colors.

However, not all of the components produce the same improvements, and by looking at the results from different tests, it is possible for the successful entrepreneur to identify those elements that consistently tend to produce the greatest improvements.

Successful entrepreneurs using this A/B testing method will distribute multiple samples of a test, including the control, to see which single variable is most effective in increasing a response rate or other desired outcome. In order to be effective, the A/B testing must reach an audience of an adequate size that there is a realistic chance of detecting a significant distinction between the control and other tactics

This method is different than multivariate testing which applies statistical modeling which allows a tester to try multiple variables within the samples distributed.

Split testing your marketing is a critical web marketing strategy that assists the successful entrepreneur in increasing their profit margins. Once you have grasped the basic concept of split testing you should consistently evaluate, split test and improve your campaigns and websites on an ongoing basis.

Sometimes the entrepreneur may get lucky and hit on the “goldmine” ad their first try, but usually writing effective ad copy that generates the results you desire is a process of gradually improving an ad that works well into an ad that works great. Split testing is a simple, straightforward web marketing strategy for improving your ad copy methodically in order to improve your results.

When the entrepreneur has an ad that is pulling well, they are now ready improve that ad to amplify their results. They will write two more ads and throw them in to the same rotation with their original ad and then measure which ads pulls better. The key to A/B testing is creating an environment where you can identify the single element in your ad copy that is influencing different results.

The entrepreneur calls this a “control”. Here’s what they do:

*Start with original ad copy. This is the “control”. Nothing changes.

*Next, write 2 new headlines and insert them above the original body copy and URL. These are your “tests”.

*Give the campaign time to experience significant traffic and then just evaluate the click-through-rate for each ad. Once they have identified the top performing headline, they begin split testing their body copy.

*Give the campaign time to experience significant traffic and then evaluate the click-through-rate for each ad. Once they have identified the best performing body copy, they begin split testing their domain/URL.

*Give their campaign time to receive considerable traffic and then merely evaluate your click-through-rate or other quantifiable action for each ad. By A/B testing or split testing the headline, body copy and URL separately you should now have a great performing ad.

Split testing is a game of “beating your best effort”.

Once you have identified the ad with the best pulling headline, body copy and URL begin the process over again, starting with your headline.

The best web marketing strategy is to keep track of each ad variation and its statistics in a spreadsheet. The successful entrepreneur is constantly tweaking their ad copy and split testing their ads.

This is an ongoing process where the successful entrepreneur will review past variations to ensure they are not reinventing the wheel as they continue to try to “beat their best effort”!

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